Innovation@Whole Foods: Build Your Own Trail Mix

If you shop in the bulk department of Whole Foods you’ll find a wide variety of nuts, seeds, dried fruits, and even candy. Because these different items have different prices one cannot mix and match to create their own custom trail mix. In order to build your own trail mix you have to bag and price each item separately then take it home and mix them together. This process isn’t exactly easy and convenient.

Perhaps Whole Foods could offer a build your own trail mix selection in their bulk department. Customers could decide what components they wanted in their trail mix, how much they wanted, and could pay for it by the pound. A build your own PLU could be created and items that were apart of the program could be labeled with both their individual PLU’s and the build your own PLU.

Here’s a list of some items that could be included in the program: Almonds, Banana Chips, Brazil Nuts, Cashews, Chocolate Chips, Cocoa Nibs, Coconut Flakes, Dried Cranberries, Goji Berries, Hazelnuts, Macadamia Nuts, M&M’s, Mulberries, Pecans, Pistachios, Pumpkin Seeds, Raisins, Sunflower Seeds, Walnuts.

Build Your Own Trail Mix